Monday, January 29, 2007

Hey There!

Hi everyone! Welcome to my blog. For the next few weeks I will be discussing the marketing tactic of product placement. As an Integrated Marketing Communications student for the last 3 years I have explored a number of different advertising and marketing strategies, but I have found product placement to be the most interesting. Because of this, I have found myself more prone to spotting and analyzing them in all media contexts. This blog will give me the chance to finally share my findings and opinions with others who find product placement as intriguing as I do.

Where is it? Who sees it? It is effective? And if so how do advertisers measure its effectiveness? These are all things that I hope to explore in the coming weeks. Please feel free to comment on any of my posts. I would love to know about any topics you think should be discussed, as well as your own thoughts and observations. Look out for my next post in the next couple of days!