Hi everyone! Welcome to my blog. For the next few weeks I will be discussing the marketing tactic of product placement. As an Integrated Marketing Communications student for the last 3 years I have explored a number of different advertising and marketing strategies, but I have found product placement to be the most interesting. Because of this, I have found myself more prone to spotting and analyzing them in all media contexts. This blog will give me the chance to finally share my findings and opinions with others who find product placement as intriguing as I do.
Where is it? Who sees it? It is effective? And if so how do advertisers measure its effectiveness? These are all things that I hope to explore in the coming weeks. Please feel free to comment on any of my posts. I would love to know about any topics you think should be discussed, as well as your own thoughts and observations. Look out for my next post in the next couple of days!
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About Me
- Nicole LaReau
- Ithaca, NY, United States
- Hi ya'll! I am a senior Integrated Marketing Communications (IMC) major at the Park School of Ithaca College. I have had a number of internship opportunities with both local and national media outlets, and hope to enter the advertising field professionally upon graduation this coming December. I am an avid product placement spotter... sometimes without even being aware of it. This blog will discuss my observations and current trends related to product placement.
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