The new iPhone by Apple… yea let’s talk about that. Since it’s not coming out until June there’s obviously not any product placement of it yet, or any that I’ve seen anyway. And since TV networks mostly show repeats over the summer, I’m expecting to see a lot of the iPhone in the movie theaters in the coming months. Even though the product hasn’t hit markets yet I wouldn’t put it past Steve Jobs to allow the film industry access to it for sets that are currently taping or have recently finished. What a great way to get the early adopter market. Not to mention distributing them on the Hollywood scene where the product could also be seen in celebrity tabloids and entertainment updates. But by next fall I can see the iPhone on every sitcom, drama and reality show on TV. This goes double for NBC’s Heroes which is already known for their use of iPod product placement in this season.
An article in a daily California newspaper gave a great review of the commercial that is currently being aired. I must admit I’m a big fan. I know this isn’t an ad blog but the creative and execution behind the commercial is genius. By following the history and technology of the telephone in the film and television industries, the various clips of well-known characters answering the phone in this “Hello?” ad is sure to appeal to both Hollywood buffs and the tech-savvy. The commercial can be found on YouTube.
1 comment:
10 points for hte week - 2 good posts - thanks!
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